SUMUP UK AND IRELAND TAKEOVER DIRECT RETAIL
A high-impact field campaign to supercharge SumUp’s growth in the competitive UK payments market.
PEOPLE
Storey brought on a top-tier team of sales experts with a recruitment matrix that ensured each hire not only aligned with SumUp’s culture, but also possessed the technical expertise and traits needed to make waves in high-pressure sales environments. Starting with just 4 reps in London, the team quickly expanded to 8, each targeting high street merchants with a consultative approach to upsell SumUp’s offerings through expert conversations that convert.
DATA
By leveraging multi-dimensional data to target merchants, Storey was able to focus on those with the highest potential, using transaction volumes, competitor insights, and demographic profiling to ensure precision in every pitch.
CONVERSATION
We zeroed in on personalised merchant interactions — tailored consultations and proactive support — making SumUp the go-to solution for real-world payment challenges. This hands-on approach not only deepened relationships, but also fostered deeper loyalty among merchants.
