SKY LAUNCH NATIONWIDE
INDIRECT RETAIL
A field operation to launch and drive Sky sales across Curry’s stores Nationwide.
PEOPLE
Storey recruited top retail talent passionate about world-class content, technology and Sky’s wide range of consumer products. This dedicated indirect retail team of Regional Sky Sales Ambassadors (RSSAs), are expert conversationalists, coaching Curry’s staff to effectively articulate the value of Sky, empowering them to engage customers and drive Sky sales.
DATA
We utilised powerful data insights to identify high-potential stores, target the right audience, and uncover key market opportunities. This approach allowed us to optimise sales strategies across the board. We collect consumer sentiment to shape change and deliver a best-in-class consumer experience.
CONVERSATION
Our team provided tailored sales conversation training and ongoing support, equipping store teams with the knowledge and confidence to promote Sky. Ongoing communication ensures alignment and boosts in-store impact.
