How do you give a great online product demo?

We know that consumers enjoy creating a relationship and having the opportunity to go back to a familiar face, and someone who already knows about their journey

For those categories that find themselves dependent on ecommerce and their digital channels for growth, what do they need to consider and what role can technology play in helping them?

There will still be times when returns are unavoidable but the provision of live human contact during the process is more likely to lead to a repurchase or exchange…